Common Social Media Terminology


Common Social Media Terminology

While each platform is different, there are several terms that are common across platforms. In fact, in breaking down the different social media platforms, you realize how similar they really are!

Below are some common terms that are relevant to all social media platforms in this post unless stated otherwise.

  • Bio: Short description of who you are. Not used on Snapchat, Facebook, or LinkedIn.
  • Business Page: A free feature for companies who wish to be recognized as a business on Instagram. This feature provides a contact button that allows the company to decide how their audience can get in touch with them, as well as get directions to the brick and mortar location.
  • Comment: A reaction or response to a user’s post that shows up beneath the post.
  • Follow: The act of subscribing to another user’s updates or adding another user as a friend or connection on the platform. When you follow a user, everything they post will show up on your feed.
  • Follower: Users who subscribe to your posts on social media platforms. Synonymous with Facebook friends, Snapchat friends, and LinkedIn connections.
  • Handle: Your username on a platform, often preceded by “@”. Handles are not used on Snapchat or LinkedIn.
  • Hashtag (#): A word or phrase (without spaces) preceded by a hash or pound sign to identify a keyword or topic and make it easy to track and locate. Hashtags are most commonly used on Instagram and Twitter; sometimes used on Facebook; not used on Snapchat or LinkedIn.
  • Giveaway/Contest: A way for users to engage with your business through methods such as repost and tag a photo, tag a friend in the comments, or like a post. Giveaways are not common on Snapchat.
  • Like: A virtual thumbs up to show a user you liked their post. Not used on Snapchat.
  • Location: The place where you are posting from, or where a photo was taken. Locations are not tagged on Snapchat (unless using a geofilter). Locations on LinkedIn are mostly used for business profiles or not used at all because the platform doesn’t support GPS locations.
  • Mention (@): The act of tagging another user by placing  the @ sign before their username. Mentions are not used on Snapchat.
  • Newsfeed: The “homepage” of the social media platform you’re looking at, and typically the first page you’re directed to immediately after logging in. Newsfeeds show a stream of information on social media that your friends or people you follow have posted including links to websites, news, pictures, and videos. There is no newsfeed on Snapchat.
  • Post: Content consisting of links, text, photos, or videos that users put on their profile or news feed (depending on the platform) as a way of providing updates in real time.
  • Profile: Personal information on a social media channel. Other users can view your content and personal information to get a better idea of who you are and what you do.
  • Reply: Similar to a mention, the act of responding to another user’s comment or mention by preceding their username with the @ symbol. This directly notifies them that you are responding to one of their comments. Replies are not used on Snapchat.
  • Tag: Links another user to a post or tweet by using the @ sign before their username. Users can’t tag on Snapchat.
  • Trend: Popular topic based on how many users have posted a topic with a specific hashtag. Snapchat does not post trends.
  • Username: Your handle on social media accounts such as Snapchat, Instagram, and Twitter. How other users can search for you, mention you, or reply to you.

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